Agricultural
Machinery
This is a research project on agricultural machinery product and service design tailored to cotton farming in southern Xinjiang. Its core aim is to respond to carbon neutrality and rural revitalization policies through the modernization and intelligentization of agricultural machinery, serving medium-to-large-scale operators and smallholder farmers under the new "family farm + cooperative" model.
Tools&Tech
Rhino & Keyshot
Photoshop
Illustrator
Role
Industrial Design
User Research & Field Study
System & Module Design
DESIGN
BACKGROUND
01Pest strategic analysis
Product
Design
This is a research project on agricultural machinery product and service design tailored to cotton farming in southern Xinjiang. Its core aim is to respond to carbon neutrality and rural revitalization policies through the modernization and intelligentization of agricultural machinery, serving medium-to-large-scale operators and smallholder farmers under the new “family farm + cooperative” model.
The Houji system design marks a shift from a single-product development model to a cross-product, series-based design approach.
Design is a way of reassembling the world — reconnecting memory, culture, emotion, and everyday life, and turning life into a process of perception, participation, and co-creation that continuously generates new meaning between people and the world."
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